Piano, a digital content monetization platform, has raised $88 million in a Series B funding round led by Updata Partners, with participation from Rittenhouse Ventures, Linkedin CEO Jeff Weiner, and others. The latest funding brings the total raised by the company to $91 million.
Piano was founded in 2015 with the aim of helping publishers and media companies increase their digital revenues by offering data-driven personalization and audience targeting tools. Its platform allows publishers to monetize their digital atozmp3 content through subscriptions, advertising, and commerce, while also providing insights and analytics to help them optimize their strategies.
The New York-based company currently serves more than 1,200 clients worldwide, including NBC Universal, The Economist, and Hearst. It claims to have helped its clients increase digital subscription revenue by up to 300%, and improve overall revenue by up to 50%.
Piano plans to use the fresh capital to expand its product offerings and global footprint, with a particular focus on growing its presence in Asia-Pacific and Europe. The company also plans to hire additional staff and invest in research and toonily development to enhance its platform’s capabilities.
In a statement, Piano CEO Trevor Kaufman said, “The pandemic has accelerated the shift to digital for publishers and media masstamilanfree companies, making it more important than ever for them to have robust monetization strategies in place. With this funding, we are well-positioned to help our clients navigate this rapidly changing landscape and continue to drive growth.”
The digital content monetization market has seen significant growth in recent years, driven by the increasing consumption of digital content and the shift masstamilan away from traditional revenue streams such as print advertising. According to a report by Allied Market Research, the global digital content monetization market is expected to reach $57.1 billion by 2026, growing at a CAGR of 12.6% from 2019 to 2026.
Piano is well-positioned to capitalize on this trend, given its track record of helping publishers and media companies increase their digital revenues. With the latest funding round, the company is poised to further expand its justprintcard reach and solidify its position as a leading player in the digital content monetization space.
